About us

Our mission

At Happy V Planet we care about our planet and all living beings that share it. We believe that shifting from meat to a plant-based diet is a more conscious and responsible way of living. Our products meticulously imitate actual meat items, and we have created them to make it easy for people transitioning to a vegan diet, and for those who want to cut down on meat without giving up the tastes they love and the protein they’re accustomed to.

Happy V Planet is a vegan food brand from Estonia which produces alternatives to meat products from freshly harvested wheat protein.

The mission of Happy V Planet is to produce high quality, great tasting, and healthy, vegan products. To improve the wellbeing of individuals, animals and the planet alike. Happy V Planet believes that shifting from meat to a plant-based diet is a more conscious and responsable way of living.

Focusing on both the traditional vegan consumer and looking to expand the choices for those seeking a partial or full-time vegan or vegetarian plant based lifestyle. Also those consumers that are looking for assistance with current health issues that include Dairy Free, Soy Free and Non-GMO products.

Happy V Planet offers delicious alternatives to animal meat based on the conviction that the future of our planet depends on consuming more plant-based protein. We believe that our products must encourage a healthier lifestyle and we operate in a fair and transparent manner while respecting humans, animals and the environment.

The Happy V products boast unique textures, super versatile flavors, and are made with a consciousness of compassion for all beings.

Get to know our products here

Long story short

Long before reaching an international market, Happy V Planet started in 2006 with one family’s enthusiasm for making Bologna sausage and hot dogs from seitan for their own pleasure, at a time when veganism was largely unheard of.

Since then our family hasn’t stopped growing. Today we are making more than 25 tons of wheat gluten sausages, patés and ‘chicken’-bites each month, while ever striving to improve our products and techniques. Our aim is to benefit our planet and nourish the world ... All that we do, we try to do with love.

Our method

Our products are made from freshly harvested wheat and spelt protein. What makes us different from other producers is that we use the traditional hand washing method of seitan preparation.

It consists of washing wheat flour dough with water until all the starch granules have been removed, leaving the sticky, elastic mass of gluten, which is then being added to the recipe.

Read more about gluten here

What matters

  • Positive impact on the planet
  • Good nutrition
  • Good for you
  • Great for animals